Thursday, April 12, 2018

Week 2: The Art of Listening

  1. What brand did you select?
  2. What is its Value Proposition?
  3. What are THREE things (both good and/or bad) people are saying? Comment on those comments, using some EXAMPLES. 
  4. What products/services are they trying to sell? 
  5. What aspects relate to marketing, and the company's marketing campaign? Cite examples. What's the challenge facing the brand?  
  6. If you were the brand manager, how would you respond to customers?

     I looked at #Supreme via twitter to find out how people felt about the latest drop for the most recognizable clothing brand. Supreme looks to provide the highest end street wear in the world. A trend for them is to release non clothing items along with the drops. 
     This drop they release some very pricy luggage (1,600 usd) and people seemed to not like it, preferring their own less expensive travel bags. 
That being said they sold out instantly (like everything else) but probably for resale. The clothing that went along with the bags was also compared to another kind of bag! Trash bags. These trash bags sold out though making an interesting predicament for supreme. How can one tell if there products are doing well if they sell out instantly but everyone says they suck. If i was the brand manager i would be worried. While the brand is incredibly strong we all know what a bubble does to a market. Maybe slowing down and focusing on quality would be better for the brand in the long.  

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